They're also competing for popularity with TikTok and appeal to users who prefer fast-paced content. Reels encourage continuous engagement in a way other Instagram posts can't. Every Reel is published to the creator's main profile grid (or the Reels tab on their profile) and will stay there until archived or deleted. Instagram Reels are different from stories for the same reasons and don't expire. ![]() ![]() The option to scroll through suggested Reels algorithmically, is also a unique feature. The way Instagram Reels can only last one minute and replay on an endless loop makes them stand out from regular Instagram video posts.
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